ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As a Performance Marketer, you will focus on the development and execution of high-impact advertising campaigns on one of the most promising social platforms: TikTok. Your role will focus on optimizing campaign performance, maximizing return on ad spend (ROAS), and driving both customer acquisition and retention. We are looking for a performance marketer with a strong or proven track record of scaling growth and delivering measurable business results.
KEY RESPONSIBILITIES
• Manage high budget ad campaigns (Up to Total $250,000/month) in US Market.
• Develop and implement performance marketing strategies specifically on TikTok to acquire customers and increase its long-term value, specifically in US market.
• Plan, launch, and continuously optimize advertising campaigns to meet performance goals.
• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
• Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
• Refine targeting strategies based on audience insights and segmentation, specifically with US audience.
• Always stay updated with industry trends, ok updates, and best practices to keep our marketing efforts competitive and innovative.
• Experiment with ad creatives, audience targeting, and campaign strategies to enhance performance and maximize ROI.
• Provide ongoing performance reports to stakeholders, sharing insights, highlighting successes, and identifying opportunities for improvement.

WHAT WILL YOU BRING
• Bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
• Strong analytical mindset and data-driven decision making.
• Good analytical, synthesis and communication skills in both Vietnamese and English.
Bonus:
• Experience in performance marketing, with a focus on conversion-driven campaigns across Social media ad networks (Preferably TikTok or Meta, Google).
• Experience in e-commerce business or agency-based marketing.
WHY CROSSIAN?
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
• Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers.
• Clear & transparent career development and promotion opportunities, excel to team lead position within 1-2 years.
• Attractive salary, bonus, fair and transparent scheme, income up to $5000/month.
• Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to TikTok, Pinterest and many more.
• Flexible, non-binding working time and space according to office hours.
• Full salary during probation
• 12 days work-from-home & 12 days of paid annual leave.
• Premium global health insurance & 13th-month salary.
• Quarterly bonus & Year-end bonus as part of our incentive profit sharing program.
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve.
• Other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events.
• General company T&D Program.
• Other benefits in accordance to Company's Policy and Vietnam Labor Laws.